Marketing for large organizations is different than marketing for small businesses or startups. It requires a different and specialized set of tools. We’ve put together a list of the best marketing tools for large organizations, divided by category.
Attribution 1. Altitude by Impact
Altitude promises deep insights into the behavior of your potential customers. It contains a varied array of customization options for reporting and modeling attributions.
2. Appsflyer
In markets and industries where the majority of the action on mobile, Appsflyer has the attribution solution.
Social Media 3. Oktopost
Built by marketers for marketers, Oktopost has taken on the challenge of providing accurate and actionable visibility into social media attribution. It provides tools and resources for finding relevant social media conversations, facilitating employee advocacy efforts, and publishing.
Oktopost is designed for enterprises because it provides more than simple vanity metrics. It takes the “dark” out of dark social and provides full visibility into how social media impacts the lead funnel and generates brand awareness.
Pay Per Click 4. Wordstream
As a Google Premier Partner, Wordstream is well-positioned to glean useful data and insights from your Google Ads campaigns. They also work with Facebook and Bing ads, and have more than a decade’s experience in the PPC ad world.
Adobe doesn’t have a solution specifically for click tracking your PPC campaigns but you can use Adobe analytics and the experience cloud to track and attribute marketing campaigns more accurately.
6. ClickCease
Is click fraud bringing your PPC campaigns down? If you’re an SMB, you can easily solve this yourself with VPN and fiddler integration.
Marketing Automation
There are two big contenders vying to be your marketing automation solution. They both have some good qualities, but ultimately, the best choice between the two comes down to your business priorities.
7. Hubspot
HubSpot is an excellent choice if you’re looking to manage all of your marketing and sales activities from a centralized hub. It’s easy to set up, configure, and get running.
8. Marketo
Marketo works great for companies that have a well-developed marketing technology stack. Marketo can tie it all together to execute, track, and optimize complex marketing tasks.
Customer Relationship Management 9. Salesforce
As the 800-pound gorilla of CRM, Salesforce is an essential platform for countless enterprises. It has integrations and features for virtually any sales and marketing scenario you might conceivably face.
If you’re already using ecommerce solutions from Oracle, this could be the right choice for your company. Oracle CRM offers real time and historic analytics capabilities, adaptive business planning, and advanced security features.
Content Management 11. WordPress
While you might be most familiar with WordPress as a platform for blogging, it can be used for much more. For enterprises, WordPress offers multi-site functionality allowing admins to manage and deploy content across several websites.
12. Crownpeak
Crownpeak is a web asset management platform built with digital enterprises in mind. Marketers can collaborate on content, publish it, and then optimize customer experiences from a single unified platform.
Outbound Marketing
Cold calls and billboards seem like ancient analog concepts. Digital marketers may cringe, but for some customers, these outbound marketing methods still get results.
13. SalesLoft
SalesLoft bills itself as a sales engagement platform that aims to boost clients’ sales and increase their ROI. It does this by providing insights enabling you to build “emotionally intelligent” customer experiences into your sales and marketing campaigns.
14. Outreach
Outreach provides companies with a solid marketing playbook, then gives them the resources to execute it perfectly.
Conclusion
Keeping campaigns running smoothly at this scale requires access to the right tools and resources. This is especially important today, when so much marketing takes place on digital platforms. The stakes are high, attention spans are short, and there are limitless possibilities for leveraging technology to deliver the perfect message to your ideal audience.
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